Tobacco advertising in Points-of-Sale around urban schools in Romania

نویسندگان

  • Vlad Dediu
  • Lambros Lazuras
  • Constantine Vardavas
چکیده

Results On average there were 7 POS around each school, with one in twelve POS directly visible from school gates. Advertising was more common internally (77.8% of all POS) than externally, and price promotions were more frequent indoors than outdoors. External tobacco ads were recorded in 19.7% of POS. British American Tobacco and Altria Group, Inc. (parent company of Philip Morris) were responsible for > 60% of external price promotions. Out of the 12 brands recorded, the most widely advertised were Kent, followed by Virginia, Philip Morris and Pall Mall, accounting for 75.7% of the cases. Overall, 36.1% of tobacco advertising was medium-to-high intensity.

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عنوان ژورنال:

دوره 12  شماره 

صفحات  -

تاریخ انتشار 2014